BILLY! // BUST MY KNUCKLES (MV)

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“BASICALLY EVERYTHING IN THE VIDEO HAPPENS IN A DREAM STATE. I GET KNOCKED OUT, IN THE BEGINNING, TO KINDA SIGNIFY ME GETTING THRUST INTO A HARD SITUATION. I TALK WITH HARRY AND SAY I’M READY AND I TRUST HIM WITH THE SCENE AND THEN BOOM I’M KNOCKED OUT WITH A BOTTLE.”

WITHIN THE EMBRACE OF THE INDIE NASHVILLE MUSIC SCENE, BILLY! EXONERATES CREATIVE LIMITATIONS THROUGH HIS BOLD AND INTUITIVE ARTISTRY. HIS SINGLE, “BUST MY KNUCKLES,” CAPTURES THE BITTERNESS AND DESIRE THAT SIMULTANEOUSLY EXIST IN THE HEART OF A YOUNG PERSON. THE MUSIC VIDEO, RELEASED ON MAY 20, 2022, IS A CAPTIVATING EXPOSÈ OF CHAOS AND DESTRUCTION, BEAUTIFULLY DESIGNED TO CAPTURE ATTENTION AND INCITE CONTEMPLATION. 

JUXTAPOSING PLAYFUL AND WILD INTENSITY IN THIS DELIBERATE VISUAL MEDIUM STYLING, THERE ARE SCENES OF BROKEN GLASS IN A NEAR-EMPTY WAREHOUSE, DEEP WATER DROWNING, CIGARETTES, LONESOME WALKS THROUGH THE WOODS, AND THE CLASSIC CONFRONTATION AT A BONFIRE PARTY. THE MOVEMENT OF THE VIDEO CUTS FROM HAUNTING TO NOSTALGIC FREEDOM AS BILLY! AIRS OUT GRIEVANCES AND FEARS. 

“I THINK ALL OF THE ELEMENTS… WATER AND FIRE AND EARTH GOING INTO THE VIDEO… CONTRIBUTE TO THE RAW EMOTIONS OF THE SONG.”

THE GENTLE SOFTNESS THAT MIMICS THE ACOUSTIC VERSES IMMEDIATELY CONTRASTS THE JARRING GALLANTRY THAT DRIVES THE HOOK INTO THE BRIDGE OF THE TRACK. THE MUSIC VIDEO PROVOKES DELIBERATION AND INQUISITIVE EXPLORATION OF THE CHARACTERS’ SITUATIONS, AND THE CHOICES THAT LED THEM THERE. 

DIRECTED BY HARRISON SHOOK, BILLY!’S MUSIC VIDEO PLACES VIEWERS IN A MINDSET OF GRIT AND AWE WITH THE EXCEPTIONAL QUALITY. THE “BUST MY KNUCKLES” VISUAL SEIZES THE ART OF ATTENTION, ALL THE WHILE FINDING INTENTION AND DEPTH WITHIN THE ALTERNATING STORYLINES. 

“ALL OF THESE SCENES ARE BASICALLY JUST METAPHORICAL FOR THE ANXIETY BUILD UP HAPPENING WHEN YOU FULLY COMMIT TO SOMEBODY. ‘TELL THE TRUTH I DON’T KNOW THE REST. TAKE YOUR HAND AND WHERE IT LEADS I WILL FOLLOW.’  THE LAST LYRICS IN THE SONG BEFORE ALL OF THE MAJOR SONIC CHAOS HAPPENS. SAME WITH THE VIDEO, THOSE ARE THE LAST REAL MOMENTS WHEN YOU SEE PEACE AND THE CHAOS JUST TAKES OVER FROM THERE. AND THEN THE ENDING JUST SHOWS THE CONTROL WE HAVE WHEN SURRENDERING… I HIT MYSELF WITH THE BOTTLE I CHOSE TO TRUST.”